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Launching your cosmetics or beauty related product in Japan can be a daunting task. Many startups that have succeeded in the US and Europe have failed in Japan. The list includes companies like eBay, Uber, LinkedIn and more. It's easy to become a casualty.
The beauty and cosmetics market in particular is very difficult to enter because:
In this Digital Era, the challenge get worse. Japanese consumers:
This market is not for the feint of heart.
At JC Digital, we bring a speedy and cost effective strategy for launching your products in Japan.
We support cosmetics & beauty care products & services, health food suppliers, and E-Commerce websites.
We can assist you in Japan by the following:
Let's work together to make your product successful in Japan.
We can provide expert market, customer, and competitor analysis for launching your product.
We can do an internal assessment (SWOT) to evaluate your companies competitive strengths and weaknesses in Japan.
Our lead consultant has experience helping startups, and helping companies in the beauty and cosmetics space.
We have experience finding and reaching out to influencers in your space. We can also create partnerships with key people.
We can manage localizations with keyword infused content to appeal to Japanese market tastes.
Besides strategists, we are also technical implementors. We can quickly execute on any online strategy.
To have an effective strategy, it's important to have clear goals and KPIs. In our engagements, one of the first things we do we sit down with you and decide goals, and how we can measure them. Common KPIs are Cost to Acquire a Customer (CAC), and more.
Establishing a local office in Japan can take a lot of effort, and cost a lot of money if you fail. By engining with JC Digital, you can test your market online to measure demand. If you product is successful, you can then scale it up online in a profitable way, with reduced risk.
The performance of SEO can vary based on a large number of internal and external conditions. In this environment, no SEO Agency can offer guarantees, JC Digital does not either.
At JC Digital, our lead consultant in this space has vast experience marketing beauty products online in Japan, but also is technology aware, and is able to mix technologies together to get a winning strategy. And yes, she is a Japanese woman!
To get your beauty or health product launched in Japan, contact us for a free consultation.
CEO of Japan PI inc.
Mr. Crawford is not only the best marketing consultant to promote Japanese commodities or services to overseas, but also the total adviser who knows the true essence of marketing and can generate a fundamental revolution to our business structure.
His services are not limited to simple advertisements, but he is the unique bilingual consultant who is capable of providing consistent supports including organizing personas of customers, creating optimized landing pages for the personas, generating marketing funnels and planning the best marketing strategies based on the funnels.